Newspapers Blog Task


Blog tasks: Daily Mirror case study


Work through the following questions to complete your work on the Daily Mirror.


Representation


1) What political party does the Daily Mirror support? How can you tell? Labour as it is left wing for instance it critics amazon and the government.


2) How does the Daily Mirror usually represent rich and powerful people or corporations? it negatively shows entrepreneurs and big businesses. 


3) How are ordinary working people presented in the Daily Mirror? It is for the people People who are poorer are shown in the Mirror and for them in terms of helping them out.



4) How is the Labour Party represented in the Daily Mirror? They talk about Conservatives in a positive manner. 



5) How is Amazon represented in the article on 'no-till' Amazon stores? It talks about how amazon is cutting down jobs for people who really need it and hugely critises them.

Audience

The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.




Blog tasks: Daily Mirror case study


Work through the following questions to cover the Language and Audience key concepts for the Daily Mirror.


Audience

The Daily Mirror audience is older with almost half the audience aged 65+. In terms of social class, most are in the C1, C2 DE social classes. They are likely to be in the Struggler, Resigned or Mainstream psychographic groups.



Audience


1) What is the Daily Mirror's audience? List the key statistics here (see above). The Daily Mirror s audience is old people aged 65 who are resigned and maybe able to dictate there opinions and this may make


2) Why do the Mirror stories on the CSP pages appeal to the Daily Mirror audience? People of mature aged like over 35 targeting them with economical changes.


3) Why might a reader enjoy the Daily Mirror? Use Blumler & Katz Uses and Gratifications theory to add detail to your answer. They appeal to them by audience pleasure with the use of big fonts and talks on celebrity gossip and environmental changes which may have an impact on people at a mature age.


4) Why are print newspapers generally read by older audiences? They are targeted at them to gain more popularity to keep them in the gossip.


5) How is the 'Amazon no-till shops' story constructed to appeal to Daily Mirror readers? To have them also dislike the systems and been with Dm.


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