Krishmeet GCSE Media Blog

  Audience effects theory: blog tasks   Create a new blogpost called ‘Audience Effects Theory’ and complete the following tasks: 1) Write a definition of a  passive  audience: A passive audience is an audience that barely observes events then actively responding to it. 2)  Write a definition of an  active  audience: An active audience is audience that dont usually recieve information passively and are activtely involved. 3) Write a definition of the  hypodermic needle  theory: The hypodermic theory told people the tv would make you believe anything they wanted to. 4) Write down a  media product  for each category of Blumler and Katz's Uses and Gratifications theory and  WHY  it fits that particular audience use/gratification:  INFORMATION/SURVEILLANCE:  This would be news programmes or weather or a documentary like Blue Planet  > Why: This is because the news tells you current affairs and is factual; documentaries PERSONAL IDENTITY: Like Ackhely Bridge it shows different relatio

 Essay question: “The internet has given audiences much more power than ever before.” To what   Extent do you agree with this statement?   In some way the audience has power more than ever before. This is because it allows strangers to comment on your life and views and makes it easy for people to get your personal information and leak it or abuse it.But on the other hand it has made the world easier to communicate and see each other face to face for example making it easier for conferences to take place and important information to be said if you are unable to attend it. For new artists who pursue their dream of becoming an artist get a chance to show the audience their music and have a chance of either failing or succeeding in life with their music depending on if the audience likes their music or not. With that established the audience have power on whether an artist becomes popular or not. The artist’s music is based on the shares and support they get from the audience. P

  1) What is the preferred reading of a media text? The preferred reading of the media text presents teenagers and young people as violent and cunning when theyb are not like the suggested message. 2) What is the oppositional reading of a media text? The oppostional reading for the text may make the audience be offended as to how the movie creates a perspective of young adults as evil and scary. Re-watch the trailer for the film Harry Brown:   3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? It may make the audience despise young adults and make them judge them more thinking that they commit crimes and don't care about the law. 4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people may make a oppositional reading of the advert because the advert presents a burger that has many different chemicals on it to make it look appealing but instead people may find it quite gr