Audience effects theory: blog tasks

 Audience effects theory: blog tasks


 

Create a new blogpost called ‘Audience Effects Theory’ and complete the following tasks:

1) Write a definition of a passive audience: A passive audience is an audience that barely observes events then actively responding to it.

2) Write a definition of an active audience: An active audience is audience that dont usually recieve information passively and are activtely involved.

3) Write a definition of the hypodermic needle theory: The hypodermic theory told people the tv would make you believe anything they wanted to.

4) Write down a media product for each category of Blumler and Katz's Uses and Gratifications theory and WHY it fits that particular audience use/gratification: 

INFORMATION/SURVEILLANCE: This would be news programmes or weather or a documentary like Blue Planet
 > Why: This is because the news tells you current affairs and is factual; documentaries
PERSONAL IDENTITY: Like Ackhely Bridge it shows different relationships and different contrasting things.
 > Why: It shows personal identity by showing arranged marriage which many can relate to. 
DIVERSION/ENTERTAINMENT: 
 > Why:
RELATIONSHIPS: Arranged marriages, homosexuality etc.
 > Why: It is all shown in the show.

5) Re-watch the clip from Blue Planet above and write a paragraph analysing how elements of the clip offer the audience pleasures or gratifications (use media terminology from Uses and Gratifications theory and the 3 Vs - notes outlined above). 
The elements of this clip are a variety of different animals and colours that are shown in the doccumentrie to try and show the animals.The elements show animals in depth and in high definition.To try and show the audience and make them have a 

Extension: To take this further, select a media text of your own choice, embed it in your blog and write another detailed paragraph analysing the audience pleasures in that product.

Extension question 2: Think about the hypodermic needle theory. Do you think most audiences believe everything they see in the media? Why? Explain your answer and try to argue both sides.

Comments

Post a Comment

Popular posts from this blog

Magazines blog assessment

Image
  Magazine Assessment questions 1) What is a convention of a magazine cover? Give an example from Tatler . [2 marks] One convention of a magazine cover would be the catchy cover.This is because it brings in people that would be appealed by it.   2) How does the front cover of Tatler use media language to appeal to its target audience? [6 marks] 2 paragraphs - PEEA (see video) The front cover of Tatler uses media languge to makes it easy for people who are quite rich and wealthy to buy their magazine and buy their products regularly and to be subscribed to the company.This makes a good percentage of the companies revenue aswells as other costs and brings in good money.They also apply to people with famlies to make sure they get a good packaged deal for their next holiday and resorts aswell a hotels. Another way the cover appeals to the audience is  new trends where the company specifcally show case a range of different items that have been commercially succesful and different designer i
Read more

Advertising and Magazines assessment learner response

  1)Write down the mark you achieved for each question: Q1: 1 Q2: 2 Q3: 3 Q4: 0 Q5: 2 2) What does CONVENTION mean? How are the conventions of magazines and adverts different? A typical feature of a magazine etc conventions of magazines and advert. 3) Look at the 'Unseen' text (Grazia magazine picture) and Question 2 and complete the following paragraph: Kate Middleton is a member of the Royal family so she is rich and important but the magazine also wants her to be seen as relatable and similar to their readership target audience. They do this by using a ___________ camera shot, showing her body position as ______________________ and her facial expression as _______________. She is making eye contact with the readers which gives them the feeling that she is __________________. Her hair and make-up are ___________ which reinforces the idea that members of the Royal family or celebrities are ____________________________. The colour green of her dress connotes ______________ . Gr
Read more

Tatler Language

  1)  What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image  and  text/cover lines to help here)  women are presented as good looking and beautiful.  2) What do the cover lines suggest about the lifestyle of rich people in the UK? That they need to always look good weather its wearing makeup or having cometic looks. 3)  Are there any  stereotypes  being reinforced or subverted? How? Why? That women are more beatiful then men. 4) What would be the preferred and oppositional readings to this cover of Tatler The preferred reading would be to treat women more superior  whilst the oppositional readings might be to treat them equally
Read more