1) What is the preferred reading of a media text? The preferred reading of the media text presents teenagers and young people as violent and cunning when theyb are not like the suggested message.
2) What is the oppositional reading of a media text? The oppostional reading for the text may make the audience be offended as to how the movie creates a perspective of young adults as evil and scary. Re-watch the trailer for the film Harry Brown:
3) How does the Harry Brown trailer position the audience to respond to the teenage characters in the film? It may make the audience despise young adults and make them judge them more thinking that they commit crimes and don't care about the law.
4) Why might young people reject this reading and construct an oppositional reading of the trailer? Young people may make a oppositional reading of the advert because the advert presents a burger that has many different chemicals on it to make it look appealing but instead people may find it quite gross and not like the burger.
Look at this McDonald's advert:
5) Write a 150+ word analysis of the McDonald's advert using preferred, negotiated and op positional readings.
The preferred
readings for this advertisement may want to make people hungrier when looking
at the burger and make them want to buy it from their fast food chain therefore
making more money for the fast food chain but people may have a op positional reading of the text and find the burger gross and full of fat and cheese
because of the big mac structure which is two fat MacDonald’s beef patties
which has cheese but barely any source of protein apart from the cabbage but
even that wouldn’t make up for the amount of calories you’d consume after
eating the big burger and would make you more hungry and will ruin your health
making you fatter by consuming the fast food chains burger. As a result you
would lose money and ruin your health and on top of that the company would benefit
from you buying their burger from their fast food chain.
6) Now find your own advertisement and write a 150+ word analysis using preferred, negotiated and op positional readings.The preferred
readings for this advert are to share and buy a coke bottle which will make the
coke foundation more money and will be profitable to the brand. The negotiated
reading for the advertisement is an expense of a drink that will harm your
health and damage your teeth as it becomes a habit the more you drink it
wasting most of your money and harming your teeth and health also it will risk
you getting diseases the more you consume the product. The oppositional readings
for this advert is people going against the idea that coke is a good family
drink that everyone can share and enjoy so that the company can make a lot of
money out of people when they buy their drinks from retail super markets or
when they order their products at him.
Magazine Assessment questions 1) What is a convention of a magazine cover? Give an example from Tatler . [2 marks] One convention of a magazine cover would be the catchy cover.This is because it brings in people that would be appealed by it. 2) How does the front cover of Tatler use media language to appeal to its target audience? [6 marks] 2 paragraphs - PEEA (see video) The front cover of Tatler uses media languge to makes it easy for people who are quite rich and wealthy to buy their magazine and buy their products regularly and to be subscribed to the company.This makes a good percentage of the companies revenue aswells as other costs and brings in good money.They also apply to people with famlies to make sure they get a good packaged deal for their next holiday and resorts aswell a hotels. Another way the cover appeals to the audience is new trends where the company specifcally show case a range of different items that have been commercially succesful and different designer i
1)Write down the mark you achieved for each question: Q1: 1 Q2: 2 Q3: 3 Q4: 0 Q5: 2 2) What does CONVENTION mean? How are the conventions of magazines and adverts different? A typical feature of a magazine etc conventions of magazines and advert. 3) Look at the 'Unseen' text (Grazia magazine picture) and Question 2 and complete the following paragraph: Kate Middleton is a member of the Royal family so she is rich and important but the magazine also wants her to be seen as relatable and similar to their readership target audience. They do this by using a ___________ camera shot, showing her body position as ______________________ and her facial expression as _______________. She is making eye contact with the readers which gives them the feeling that she is __________________. Her hair and make-up are ___________ which reinforces the idea that members of the Royal family or celebrities are ____________________________. The colour green of her dress connotes ______________ . Gr
1) What different groups of people are represented on the cover? (E.g. men/women/white people etc. Look at the image and text/cover lines to help here) women are presented as good looking and beautiful. 2) What do the cover lines suggest about the lifestyle of rich people in the UK? That they need to always look good weather its wearing makeup or having cometic looks. 3) Are there any stereotypes being reinforced or subverted? How? Why? That women are more beatiful then men. 4) What would be the preferred and oppositional readings to this cover of Tatler The preferred reading would be to treat women more superior whilst the oppositional readings might be to treat them equally
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