Introduction to OSP: Influencers blog tasks

 


1) What years did YouTube, Twitter and Instagram launch? Instagram launched in October of 2010, YouTube launched on December 15, 2005,Twitter launched on July 2006.

2) What is the definition of an influencer? The definition of an influencer is someone or a thing that influences people.

3) Give an example of an influencer and how many followers they have. Try and add some additional information, brand associations or other statistics if you can. One example of a influencer is Molly Mae who has over 
6.2m followers rose to fame from love island.She is associated with the brand PrettyLittleThing.

4) How big is the influencer industry according to the article? It was worth 8 billion by the end of 2019

5) What are the problems associated with being an influencer? Influencer fraud which was really big in the market.

6) Why is it suggested that audiences actually like being sold products by influencers? Because they feel if there favourite influencer endorses it they look up to them.

7) What representation of beauty is often found on Instagram or other influencer sites? Usually unrealistic body types showing themselves.

8) What is YOUR opinion on influencers? Are they a positive or negative influence on our society and culture? Why? In my opinion influencers can be positive but if they look up to money in their goals it can turn around and get there followers to purchase their endorsements making millions.

Grade 8/9 extension tasks

Read this Forbes article on how covid and TikTok have changed the influencer market in the last couple of years. What does this tell us about society and media culture - are we becoming more creative and independent or is this just another way to sell more products to more people?

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