I, Daniel Blake: blog tasks 1) What is independent cinema and how is it different to Hollywood blockbusters? Independant cinema is a low budget cinema which has less resources compared to block busters which have higher budget and actors. 2) What is I, Daniel Blake about? I, Daniel Blake follows a middle-aged, blue-collar carpenter struggling to navigate the bureaucracy of the British benefits system who has a serious injury leaving him to battle for his rights. 3) Who directed I, Daniel Blake and why is this important? I, Daniel Blake is directed by Ken Loach because he does social realist films. 4) How was I, Daniel Blake promoted to an audience? List at least three different methods used by the film's marketing campaign and how they targeted their audience I, Daniel Blake was preceded by the 'festival run' as the director and producers aimed to maximise the exposure of the film and gain attention through word of mouth and m...